A deli counter

Delis & Sandwich Shops

The lunch queue that moves because nobody had to ask.

Customers check the allergens and pick their sandwich before they reach the counter. The line moves faster, your staff field fewer questions, and every item — made to order or pre-wrapped — is listed with its allergens.

No card required · Live in under 15 minutes

  • 30 sec
    To add the sandwich of the day, allergens and all
  • £0
    Every menu change, every day
  • 14 allergens
    Checked before they join the queue

What we hear most

These are the problems delis and sandwich shops tell us about most.

  • “The sandwich of the day never makes it onto the board”

    By the time someone’s chalked it up, half the lunch rush has walked past it.

  • “At the lunch rush my staff are guessing at allergen questions”

    Three customers deep at the till is the worst moment to get an allergen answer wrong.

  • “People leave the queue because they can’t see what we do”

    A board behind the counter can’t show a moving line everything you make.

A filled baguette on a wooden board

Your lunch service, after you go live

The line keeps moving.

The queue forms at twelve. A regular with a nut allergy checks the chicken wrap before she joins the line — celery and mustard, no nuts — and orders without a single question. The sandwich of the day? You added it from your phone during the 9am prep, allergens and all. The line keeps moving and your staff keep their heads down.

What’s included

Everything your deli needs. Nothing it doesn’t.

  • A friendly, readable look built for daily specials
  • Every item’s allergens listed, made to order or pre-wrapped
  • Customers check before the counter, so the line moves
  • Add the sandwich of the day in 30 seconds
  • Vegan, vegetarian and gluten-free filters customers use themselves
  • See your most-viewed items and what gets missed
  • AI-drafted replies to the Google reviews you paste inGrowth
9:41
Example guest menu in the clean, simple style
Example menu in the Clean look — on every plan
After Natasha’s Law came in I kept thinking we were fine because we make everything fresh. Then I actually read the FSA guidance. We pre-wrap at 7am and put them out — that’s PPDS, so those packs got proper labels. The counter was the other half. I set Octopus Menu up the same week, and now I don’t have to train every new team member to memorise the allergen list because customers check it themselves.
Illustrative example (not a real customer)

Start free. Grow when you're ready.

One price. Everything included.

Start with zero commitment. Upgrade the day you need more. Cancel in one click.

Free£0forever
Essential£19per month
Growth£49per month

Questions owners ask

Ask us anything
Do my guests need to download an app?

No. Guests scan the QR code on the table and your menu opens in seconds. No app. No account.

How long does it take to set up?

You can be live in minutes. If you can use a smartphone, you can set up Octopus Menu — and Essential and Growth include a free onboarding session.

Can I change the menu during service?

Yes. Change a price, add a special or pull a dish in under 60 seconds, from your phone. It’s live the moment you save — no reprint.

Do you take commission on orders?

Never. Octopus Menu charges a flat monthly fee and takes no cut of anything you sell. No platform cut, no per-transaction fee, nothing hidden.

Your first table scans today.

No card required · Live in under 15 minutes

A toasted sandwich on a plate