Pricing

Keep everything you earn.

Start the day you sign up. Upgrade when it’s worth it. Cancel without calling anyone.

See a live demo first

Free

For a single venue putting one menu online — live today, no card needed.

£0forever
Start free — no card

What’s included

  • 1 live menu · 50 live dishes · 1 QR code
  • A photo on every dish
  • Two designs: Clean and Warm
  • Mark dishes sold out · special of the day
  • Full allergen & dietary labels
  • 3 AI menu imports — paste your menu’s text, get dishes
  • Up to 24 languages — you type the translations
  • 7-day analytics
  • “Powered by Octopus Menu” on the menu (goes on Essential)
  • Email support

Essential

To get started

For the independent café or restaurant that wants a branded menu on every table.

£19per month
Try Essential free for 14 days

No card needed

Everything in Free, plus

  • Your logo & brand colours
  • QR codes in your colours, with your logo
  • Digital loyalty stamp card
  • 3 live menus · unlimited dishes · 30 QR codes
  • Translations written for you (DeepL)
  • No “Powered by” line
  • Six menu designs
  • 90-day analytics with busiest times & QR insights
  • Priority support & onboarding session

Growth

Recommended

For busy, multi-menu operations that want no limits and every insight.

£49per month
Start Growth

Everything in Essential, plus

  • Unlimited live menus · unlimited items · unlimited QR codes
  • 3-photo gallery per item
  • Private guest feedback & help replying to Google reviews
  • Unlimited AI menu imports & AI dish photos
  • Full analytics (unlimited history) + CSV
  • Your menu on your own domain (we set it up with you)

Free needs no card, ever. Essential starts with a 14-day free trial, no card needed — add a card to keep it; if you don’t, the Essential features pause when it ends and your menu stays live on Free. Growth is charged from day one.

Compare all features
Feature
Free
Essential
Growth
Menu limits (live — drafts are always unlimited)
Live menus
1
3
Unlimited
Live items (across all menus)
50
Unlimited
Unlimited
QR codes
1
30
Unlimited
Photos per item
1
1
3 (gallery)
Guest menu experience
Allergen labels (all 14)
Dietary filter chips (vegan, GF, etc.)
Menu search
Item variants (e.g. Half / Full)
Operator labels on items
Prep time display
Menu in up to 24 languages (guest switches in one tap)
Translations written for you (DeepL machine translation)
RTL layout (Arabic, Hebrew)
Restaurant info (WiFi, hours, socials)
Return visitor welcome-back banner
Published changes reach open menus within a minute (no reload)
Secondary currency display
Table number badge
Guests can save the menu to read offline
Menu tools
Mark dishes sold out
Featured-item badge
Special-of-the-day badge
Time-windowed menus (dayparting)
Promotional strikethrough pricing
AI menu imports from pasted text
3
3
Unlimited
AI-generated dish photos (100 a month)
Branding, QR codes & web
Menu designs
2 (Clean, Warm)
6
All 9
Your logo
Brand colours
No “Powered by Octopus Menu” line
QR codes in your colours, with your logo
Your menu on your own domain (we set it up with you)
Embed your menu on your own website
Reviews & feedback
Review button on your menu — to your Google review page or a private form
Private guest feedback, with contact details when the guest shares them
Feedback by menu and table, with notes
Review-button and feedback numbers for any period
AI help drafting replies to Google reviews — you post them yourself
Loyalty & guest emails
Digital stamp card — guests join with their email, staff add stamps with a code
Guest email sign-ups on your menu (download as CSV)
Analytics
Analytics window
7 days
90 days
Unlimited
Most-viewed items ranking
Lifetime scan count on every QR code
Daily & weekly scan trend
Daily only
Busiest days & times heatmap
Custom dates & change vs the previous period
Scans per QR code for any period
Languages guests switch to
CSV export of menu activity
Support
Support channel
Email
Priority email
Priority email
Onboarding session
Ordering & payments (Growth — coming soon)
Guest ordering & cart
Soon
Bill split (equal or custom)
Soon
Tip presets
Soon
Card, Apple Pay & Google Pay
Soon
Dine-in / takeaway / delivery choice on the menu
Soon

Pricing you can read at a glance.

0% commission, ever

Everything included, nothing skimmed off the top. £19/month gets you a live menu and analytics — a flat fee, with no commission on anything you sell. Every penny is yours.

Free means free

One menu, one QR code, forever. No credit card required. No trial period that expires.

Cancel in under a minute

Monthly plans cancel at the end of the current billing period. No cancellation fees. No questions asked.

Still thinking about it?

Here’s what owners usually want to know before they start.

Ask us anything
Is the free plan really free?

Yes. One menu, one QR code, forever. No credit card required. No trial period that expires. Free means free.

How does the 14-day Essential trial work?

Start it from your billing page — no card needed, one trial per account. Add a card during the trial and Essential carries on as a paid plan. If you don’t, on day 14 the Essential features pause — your logo and colours, the loyalty card, the extra menus — and your menu stays live on Free. Everything is kept for 30 days: pay in that time and it all comes back on. We email you 3 days before the trial ends, on the day, and a week after.

Do you take commission on orders?

Never. Octopus Menu charges a flat monthly fee and takes no cut of anything you sell. No platform cut, no per-transaction fee, nothing hidden.

Can I cancel anytime?

Yes. Monthly plans cancel at the end of the current billing period. No cancellation fees. No questions asked. You can cancel from your account settings in under a minute.

Do I need technical skills to set up Octopus Menu?

No. If you can use a smartphone, you can set up Octopus Menu. You can be live in minutes. We also offer a free onboarding session on Essential and Growth plans.

Is my data secure and GDPR compliant?

Yes. Online Marketing Solutions Ltd (trading as Octopus Menu) is a UK company and follows the UK GDPR and the EU GDPR. Your data is hosted in the UK and the EU, and encrypted at rest and in transit. Full details in our Privacy Policy and GDPR page.

Can I use my own branding?

Yes, from Essential upwards. Add your logo, apply your brand colours, and the “Powered by Octopus Menu” line goes. Growth adds your own web address, so guests open your menu on your domain rather than ours.

What happens if I move to a smaller plan?

Nothing is deleted straight away. What the smaller plan can’t include — extra live menus and dishes, QR codes, photos beyond one per dish, your loyalty card — is switched off or moved to draft. Move back up within 30 days and it comes back on its own. After 30 days the photos that were taken off are deleted; everything else stays in your account. The same applies when an Essential trial ends without a card.

What happens to my data if I cancel?

Your data is retained for 30 days after cancellation. After 30 days it is securely deleted in accordance with our GDPR policy.

Covered twice: a 14-day Essential trial, and 30 days money back on your first charge.

Try Essential free for 14 days, no card needed. And on any paid plan, if you’re not happy in the first 30 days after your first charge, we’ll refund it in full, no questions asked.

Start free
A street café with guests at outdoor tables